Welcome To Insurance Service Center

Wisconsin's best resource for Insurance

Get A Quote Meet The Team

Our Amazing Team

Meet the team that will work to get you the lowest rates, and best coverage

Ric Frey


Ryan Frey


Judy Hornick Varsho

Admin / Agent

Amanda Meldrum

Agent / Marketing Director

Feel free to reach out to any of our team members with questions or concerns, we love hearing from you!


The coverage you deserve, at a price you can afford.


Your home can be one of the most expensive purchases of your life. Protect it with the most comprehensive policy available. We find the coverage that is right for your home and for your wallet.


All companies offer the same liability limits and deductibles. But not all companies are rated #2 in the nation for claims service and satisfaction, nor does any other company offer RATELOCK. Would you like to lock in your rate and not have to worry about surprises after an accident or violation?


About 20% of insured people carry an umbrella policy. It is a high limit of liability coverage that kicks in to provide $1-$5 million of libaility should your underlying home and auto policy ever be exhausted! Many insurance companies carry them, not all of them make them as affordable as an average of $80 annually for the average 1 home and 2 auto family!


Protect your business the right way with a business owners policy or a commercial package policy. We write it all, and no business is too small or too big!


Here in wisconsin we pride ourselves on our dairy farms! Here at Insurance Service Center, we pride ourselves on protecting those farms and helping them to continue making Wisconsin great!


Our life is our most intangible asset. Life insurance provides more than just a peace of mind. It provides a future for our loved ones should the unimaginable happen


  • 1984

    Our Humble Beginnings

    We started as a small, 1 man operation (and a few children!), back in 1984. Our base of satisfied customers has grown ever since then

  • May 1995


    The need for more key members of our team had become clear, and Judy Hornick Varsho was just the person to fill our ever-growing client needs. On top of her organization and customer care skills she is also a very knowledgeable licensed agent.

  • April 2007

    Like Father, Like Son

    Nothing speaks to the hard working mentality of the Wisconsin people, like having your family partake in your business. Bringing Ryan Frey into the business was a natural progression in the lifecycle of the business, and our clients have appreciated having his enthusiasm and persistence in making sure their coverage is second to none.

  • 2017

    Growing Our Team

    Our excellent customer service lead to the need for more agents. Adding Amanda to the team was the right move to make sure our customers always have a capable agent on their side.

  • Present

    Continued Excellence

    Placing our relationship with our clients at the forefront of our core values, we find it natural to provide excellent service. This, along with our great rates have allowed us to provide excellent coverage, at affordable prices, for 33 years and counting!

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Please Note: We do not provide proof of insurance for loan purposes